Have you ever noticed that when someone tells a customer story, it’s typically about a restaurant, a hotel, a retail store or some other front-line focused business? And the story is usually about a person who went “above and beyond,” but not always. Sometimes it might be about the atmosphere or environment. A customer might

If you find yourself twitching your nose next time you make a trip to the shopping centre, it’s not just the food court that’s fighting for your olfactories. Chances are, your favourite boutique may be pumping a scent through the air vents or a diffuser to make you spend more time – and money –