Changing the property game with sensory play

IF you ask anyone in the field of property marketing what the formula to a successful sell is, you won’t be getting a single, definite answer. Different styles and strategies come into play, and there is no one way to succeed. And if anybody has found the secret, it’s a long shot they’d let anyone

Three Ways To Create A Customer Experience That Drives Sales

Have you ever noticed that when someone tells a customer story, it’s typically about a restaurant, a hotel, a retail store or some other front-line focused business? And the story is usually about a person who went “above and beyond,” but not always. Sometimes it might be about the atmosphere or environment. A customer might

Why the smell of fresh figs could make you spend more on clothes

If you find yourself twitching your nose next time you make a trip to the shopping centre, it’s not just the food court that’s fighting for your olfactories. Chances are, your favourite boutique may be pumping a scent through the air vents or a diffuser to make you spend more time – and money –